Fwee Popup
Inspired by Fwee's Pudding Pot, a lip and cheek product with rounded packaging, soft creamy texture, and 30 shades, I developed a catalog and pop-up concept for The Pudding Pot-Pop event in New York. Rather than a traditional product catalog, I turned it into a color guide: six moments like Blushed Moment and Faded Moment, grouping shades by mood, with a personal color section in the back to help users find their own.
Branding and Editorial
The pop-up translates the same language into space, with rounded forms throughout the exterior and merchandise design unified around one idea: Create your own moment
